9HIJRI is The Dubai Mall’s tribute to the month of Holy Ramadan, the ninth month of the Islamic Hijri calendar. An original concept created in collaboration with BRAG, 9HIJRI is a curated experience that takes you through the journey Islamic history, design, innovation, scholars and craftsmen.

R24 designed and managed the branding and advertising of the project from logo and visual concept to outdoor advertising and animations. This project is regarded by Emaar as one of their most successful and original event concepts.