Inspired by the world’s four major fashion capitals, Vogue Arabia activated The Dubai Mall with a multi-threaded, multi-platform activation to bring Fashion Avenue to life. Fashion Avenue was transformed into a boulevard of shopping dreams, inspired by the great shopping streets of the major fashion capitals of the world. The visually stunning concept came to life with music, live performances, talks, and an exclusive event set in front of the Burj Khalifa, where R24 produced a video that took spectators on a journey of the history of Vogue on one of the most iconic buildings in the world.